How to Perfectly Pitch Your Guest post

When searching around on the internet I came across a lot of blogging sites and articles showcasing how to write a perfect guest post pitch and people bragging about how they got their guest post approved by the blogger by following the mentioned same old strict and perfect ways.

But a single thought was always striking my mind while going through those articles “Does it really need to be that perfect”. I mean it’s ultimately your idea that counts when it comes to your guest post being accepted or rejected. Guest post pitches don’t necessarily have to be perfect, but they do have to convey that you have a strong, unique idea and know how to execute it with some experience in freelance writing.

I accept that having a knowledge of the guidelines will increase the possibility of getting your post accepted but developing your own way of pitching and skill will take you much further and help you in a longer run.

After doing a lot of research and going through tons of articles I have jotted down some points below which makes your idea stand out and shine in your guest post pitch rather than a strict and formal exchange.

1. Get acquainted with their blog by visiting and reading the articles published:

I know that this may sound like a basic advice but this will not only help you in getting acquainted with their work but also fine tune your post topic/headline. Visit their blog 5-10 times, this will help you in getting a rough idea about what their blog is about and the content popular among their audience. Fine tune the theme of your post using the audience popularity and rankings. Publishing what the audience may sound rather vague and like something that’s hard, but it’s actually not difficult at all. Just glance over what the audience comment and shares the most.

Setting aside the theme of the blog for the time being, your content has the best chance of getting accepted if it’s in tune with the current content that’s being published on the blog currently. Basically, once you’re a blog for a while you will start noticing patterns. As when the blogger gets into some specific topic within their niche they tend to stick with it for a month. Every blog has its own uniqueness which they take pride in. The chances of noticing it increases with each visit to their blog. So, try to read a lot of topics they post about.

You should also post some in-depth and meaningful comment on their blog posts specifically on the most trending or popular among the audience. You can also offer suggestion of something you think would add value to what they posted. The purpose of this to spur the interaction, as many of the authors of blog posts will reply to comments left on their posts and will notice your name and start to learn who you are. You can even ask a question, but be careful with silly doubts. It can have the opposite effect of what you expect. When you have a general idea about what their blog is about it increases the chances of your guest post being approved. The contact page contains the general contact of either the owner of the blog or who to contact in order to send your guest post request.

2. Introduce Yourself:

Wait for a few days until you get reply to your comments as you shouldn’t rush on this stage. Explain them about why you love their work. Ask a question about their business or blog like “what has been their experience with the business and the blog”. Believe, it or not but our good ol’ personalization still goes a long. Ultimately the bloggers on the other end are humans too and don’t like too formal or restricted communication way.

Don’t just start your introduction with slang like “hey I really like your blog”, be specific about what made you come across their blog or why do you like the posts. Of- course digging a bit deeper does helps. Knowing about what they have expertise in or what they enjoy the most in their field will really provide you an upper hand in the conversation. Apart from the person’s name you can also give reference to something they uploaded on their blog or the products they offer. In general think of personalization as a required element, and not something which will give you an advantage. Don’t go crazy with introductions and focus mostly on the headline. Always introductions about yourself to a bare minimum. Sometimes keeping your e-mail short may also helps but avoid sending one without subject as it gets lost in the loads of spam in this modern world.

3. Show them your skills:

When you start interacting with the editor, he will naturally start questioning your expertise as a writer skilled enough to write about a give topic. You need to prove that you’re a capable person and have some experience as a writer.

You can prove yourself in a variety of ways but the simple one is to provide some samples of your previous work preferably in the form of already published posts on other sites. And those should be related to the topic you’re currently pitching for and the blog you’re pitching to.

4. Keep it short and concise:

After you have fine tuned your guest post as per your unique idea you need to present it in a short and concise manner. No one really likes to read long posts having more unnecessary content than required to present your idea. Firstly, the headline is the ultimate thing that matters. It also indicates that people don’t really have the time to read long e-mails.

Even a simple single line introduction along with your idea goes a long way. Care should be taken to avoid any careless grammatical mistakes. Grammatical mistakes can cost your dearly if you ignore it. Avoid having spelling mistakes too.

This is the one area that’s going to form your image as blogger, who’s either capable of writing quality articles or simply bad at grammar. Why would anyone allow a writer who can’t even get his grammar right? It doesn’t make sense, right? if someone can’t even do an e-mail properly or can’t convey what his post is going to be about how would he even deliver to his words? You also don’t have to go overboard while providing the details on your idea. Just make it sure it gets your message across them.

5. Make your post attractive:

Including visuals and images in your post helps it to stand out from the rest. Afterall a human eye gets attracted to visual content more easily than text and can help you get more responses. It makes your post easier to understand for the general consensus. Afterall they are going to check how much you care about their loyal readers.

Elements Finding the perfect image for the blog post can be obstreperous and tiresome task but it’s totally worth the time you put in. Include meaningful and compelling images to your post which are related to the topic of the post. Believe me it helps!

6. Be confident:

Being confident always pays off as everyone can believe you if you have confidence on your work. What good a person can do if he doesn’t even trust his own work?

7. Make your content feel Exclusive:

Exclusive content is important when dealing with large sites and industry giants as they probably like to provide their viewers with fresh and unique content. So, keeping your content exclusive and stating that in your guest post pitch can go a long way in getting it accepted. If your post has no uniqueness benefit to their readers why would they even post it?

Your post should be updated too, if it is about real time topic. For example: topics like politics, science and sports requires you to be updated in those fields with real time knowledge about the advancements. Keeping your post updated also helps stands out as exclusive as a lot of media websites might not have covered the topic yet.

8. Keep Your Options Minimum:

Although it may feel like you’re being flexible and open while providing the option to the blog owner to assign you any topic but in reality, it puts a burden on them of finding a topic suitable for your qualification. If they have to already spent their time on searching for a topic, they might as well write it themselves.

Thus, when you pitch your guest post provide them with 3-4 different options about topics you’re are well versed with or have proper qualification.

Thus, guest post pitch is a lot like applying for a job. Avoiding unnecessary conversations is the key to receive success in it. With a bit of research, you can achieve a lot in short time.